In the past, access to resources and markets played a significant role in determining the success of a business. However, with the rise of technology and globalization, we now find ourselves in a world of resource surplus. Tools, technology, audiences, information, talent, funding, and other crucial resources that were once limited to a select few are now available on a much larger scale. This shift has enabled small players with leaner resources to disrupt established giants. A well-funded multinational corporation can be upended by a young individual armed with just a laptop and a brilliant idea from halfway across the globe. As a result, what were once blue oceans of untapped opportunities are quickly turning into red oceans of intense competition.

In this new landscape, the focus on access to resources has diminished. What truly sets winners apart from the rest is how effectively they leverage the resources available to them. It’s about utilizing those resources to innovate, move swiftly, and seize new opportunities.

A strategy, therefore, is all about the “how” of achieving specific goals. It encompasses the discipline to execute with precision and deliver tangible results.

Having a working product, an experienced team, access to funding, and a strong network will amount to nothing if there is no cohesive strategy in place. The “how” is what matters—the clarity, direction, and execution capabilities required to make the most of the resources and opportunities within reach. It’s about tackling challenging obstacles, navigating barriers to market entry, capitalizing on emerging possibilities, swiftly adapting to changes, and establishing a dominant position in the market.

So as you start your week, remember the importance of strategic thinking. Happy Monday, and let’s prioritize the “how” of our endeavors.

  • Century Favour, Managing Partner at Endgame the Strategy Company and Co-Founder at DO-Takeaction