Entrepreneurship

The Birth of The Strategy Company.

By Century Favour | November 5, 2018

Besides my inclinations for people, governance and sustainable development, I also run a company called Endgame-The Strategy Company, a strategy, technology, media and design venture. Today, I’m excited to share this article with you the goal is to provide you with insight into the thinking that gave birth to this venture.

First I think I should begin with the preview of my past especially as it influenced my foray into the current strategy and integrated communications space where I work in. Several years ago, I didn’t know anything about working with a computer system nor had the privilege of handling one. I was just a regular dude. Not long after this time, however, I did come in contact with a computer system, who remembers Windows 98? And from learning the basics of computer appreciation, I began to pick up a couple of skills like Video production, filming and editing, cinematography etc.

Now, how did I evolve to the point where I am now from there? Here’s how, in the space of over ten years, I got the opportunity to work across different disciplines. I worked in the technology space, I got to work in business, media and put my hand in many pies. I was hungry to explore all the opportunities these disciplines had to offer. It got to the point where some friends knew me as the guy who builds websites and mobile applications or creates 2D animation, others knew me as the guy who produces documentaries, some others knew me as the go-to guy for strategy consultancy and on and on. In short, I was your quintessential multipotentialite.

Typically, when I work with clients or businesses, there’s a challenge or concern the client brings to the table and for instance, if a client feels that building a website or producing and disseminating a video ad or documentary, would solve the problem facing the business, be it growth or advocacy, the client believes and expects that these individual skills I possess would deliver the solution to that business challenge.  

The Endgame Perspective

But as I evolved on this multi-disciplinary career trajectory, I came to a realization, I started to see that having these skill set was beyond just having the skill and ability to do these things. There was something bigger and it was the fact that these skills; animation, production, creation, you name it are all nothing if they don’t achieve a particular objective or the endgame for a client.

And so, I realized that I was undergoing an evaluation in my thinking when it comes to how I approach the expression of my skills. It was no longer about the skills but how it affected lives and businesses. This to me, was where the value lay. It was not enough for me to just be a cinematographer, a web application designer or a videographer if these skills were not achieving a specific objective or solving a particular problem. It was valueless in a sense. But when I begin to think from this perspective of not just skills but the endgame that needs to be achieved, it is then that I can actually provide much value.

This was the first insight that laid the foundation of my company. That having skills are not the primary issue but what the skills are able to do, how they all come together to actually solve problems and the importance of beginning by looking at the endgame.

Thought Partnership

In my evolution, I caught another insight that contributed to my big leap from the angle of resources. As I worked with clients, I realized that businesses don’t have the funds to spend on experiments, funds are limited and fundraising can be hard so people want a bankable guarantee that if they invest their money into a solution or particular business endeavour, it will be viable and yield returns. Thus, execution became a challenge.

Secondly, I realized that in most cases, clients didn’t have an astute understanding of the real solutions they need. For example, a client meets you to build a website, but what they really need from my vast experience and engagement with them is to fix their operations. As such, what this multiple skill set did for me was it broadened my horizon to see that as opposed to just working with clients linearly from what they want, I am now able to think and paint a holistic picture that goes beyond what they think they need to what they really want to achieve and provide them with better solutions. And so, I became a thought partner to my clients.

This to me was more effective as opposed to just providing services to them. My evolution as a thought partner positioned me to critically think with the client, understand their challenges, their realities, what their facing and then be equipped to proffer solutions that beats the original need they came to you with. And this was easier because my gamut of skills enabled me to see patterns, how things happening in the tech space were similar to design or trends in the media or similarities between the business world and the non-profit sector.

Understanding Roles

The third factor that contributed to my growth was the understanding of the pivotal role organizations have. I realized that beyond these ventures or non-profit organizations existing for the sake of existing, businesses and brands are actually pillars in forming societies and contributing to the development of the world.                                      So, regardless of the underlying motive or desire for establishing the business, profit or non-profit, they are actually contributing to the transformation of societies. If it’s a transportation company, they are meeting a need in the transport sector, if it’s a health facility, they are filling a gap in the health sector as well. These are people who are taking action for a brighter future in a sense.

This cemented the understanding of what my job really is. I am not just a creator or a website designer, my job is singularly to enable brands and ventures succeed. I realized I was more drawn to the success of these ventures through measurable outcome indices. Let’s say for example that I design a very creative website and at the end of the day it doesn’t generate sales or I create an ad that gets views but my client doesn’t close sales, I feel bad. But yes, for all intents and purposes, I have fulfilled the terms of the contract by producing an excellent ad or website following the clients’ specifications. However, I was more drawn to the idea of them succeeding because I understood that if they succeeded, its not just good for their business but their success has an extended impact on society.

Essentially, I came to see the benefits of entrepreneurship as a vehicle for sustainable change and development.

As a result, the company, Endgame-The Strategy Company is founded on three pillars;

First, the vision was to create a structure that offers Strategic direction that enables businesses to succeed. Beyond creating products and services, the company is centred around building a team that applies multi-disciplinary knowledge across different skill set to provide value that drives success for businesses and organizations.

Our focus on strategy is also supported by the fact that the world is rapidly evolving. Everyone to some extent now has access to the same tools, audience, information, skill, and resources that used to be accessible to a few. This ease of access necessitates the need for creativity, innovation and room for disruption. Because what you know is no longer the key differential, everyone to some extent knows what you know and has access to the same tools as you. The key difference that sets you apart is “how” you utilize what you know. Strategy deals with the “How”.

Therefore, driving clients’ projects through the lens of strategy enables us to achieve more with limited resources, help our clients tap into emerging opportunities before anyone else and effectively respond to change and resistance.

Secondly, it’s about Execution– building processes and systems that make it easy for us to deliver value to our clients. A brilliant Strategy is nothing without execution. Our ability to execute is therefore founded on the cardinal pillars of People, Process & Planning.

We are focused on working with creative individuals who bring insight and expertise to the drawing table and designing practicable frameworks to execute well thought out plans, that put into deep consideration, the diverse variables that can affect the outcome of a project.

Lastly, we are positioned to continually deliver actual, measurable Results in line with our clients’ goals and what they care about.

Now that you made it to the end of my juicy, one-sided Q&A session, would you like to visit the website and see what we’ve been up to? Clicking this- endgamehq.com will take you there. Don’t forget to let me know what you think about it and if you’ve got additional questions, don’t hesitate to ask. 

I’d be looking forward to your comments, questions, etc.